Texas Chicken
To compete for the attention of Gen Z and Millennials, URALA International revitalized Texas Chicken Vietnam's brand perception through a complete digital identity overhaul. By combining data-driven targeting, locally-relevant creative content, and strategic influencer partnerships, we achieved a 60% engagement rate and a 4x increase in social reach. Most importantly, these digital efforts translated into a 35% surge in foot traffic, driving measurable business growth in a highly competitive F&B market.
We partnered with Texas Chicken Vietnam to revitalize brand perception among younger demographics through data-driven digital marketing, creative content, and community engagement that created authentic conversations and drove measurable growth.
Texas Chicken Vietnam needed to reach Gen Z and millennial customers who were increasingly choosing competitor brands. We rebuilt the brand's digital identity from the ground up — launching creative social campaigns, partnering with local influencers, and implementing data-driven targeting that reached the right audience at the right moment.
Project Challenge
- Revitalize brand perception among younger demographics
- Compete with rival brands for Gen Z and millennial attention
- Create authentic conversations that drove measurable growth
Our Approach
- Rebuilt the brand's digital identity from the ground up
- Launched creative social campaigns with locally-relevant content
- Partnered with local influencers and KOLs for authentic reach
- Implemented data-driven targeting to reach the right audience
Results Achieved
- 4x Social Reach — expanded audience visibility
- 60% Engagement Rate — higher interaction with content
- 200+ Content Pieces — comprehensive creative library
- 35% Foot Traffic Increase — measurable in-store growth