CAPSYL (Cloud Services)
URALA International launched "Breaking the Index," an integrated digital campaign designed to accelerate brand awareness and user adoption for CAPSYL in Indonesia. By orchestrating a three-month strategy that combined high-conversion paid advertising with the activation of 50 Nano and Micro KOLs, we generated over 367,000 views and 134,000+ reach. This multi-layered execution successfully elevated CAPSYL's public profile and delivered a substantial, measurable increase in product installation and usage across the Indonesian market.
This project focused on enhancing CAPSYL's brand awareness and driving user adoption through content strategy, paid advertising, and KOL collaboration — achieving measurable growth across Indonesia.
The campaign was designed to elevate CAPSYL's public image, drive engagement, and increase user adoption in Indonesia, making CAPSYL a recognizable name and encouraging users to experience the product through comprehensive digital strategies.
Campaign Overview
- Enhanced brand awareness and drove user adoption for CAPSYL in Indonesia
- Content strategy, paid advertising, and KOL collaboration
- Measurable growth across the Indonesian market
Campaign Execution
- KOL Management: Activated 50 Nano and Micro KOLs over three months, generating 134,000+ reach and 367,000+ views
- Social Media Content: Managed and produced 20 content pieces for TikTok and Instagram
- Paid Advertising: Deployed conversion and engagement-optimized advertising campaigns
Results Achieved
- Significant improvement in brand recognition across Indonesia
- Higher user engagement rates compared to baseline
- Substantial increase in product adoption and usage