Bitera
URALA International strategically established Bitera's media presence during the launch of its Kuningan data center in February 2024. Through comprehensive press office operations and a rigorous international outreach strategy, we secured 92 media placements across domestic and global outlets—including 70 Tier-1 publications. Generating over IDR 6 billion in PR value, the campaign successfully solidified Bitera's credibility as a key infrastructure player in Indonesia's rapidly evolving digital economy.
We partnered with Bitera for the Kuningan data center launch through comprehensive press office operations and targeted media outreach. In February 2024, we supported Bitera's launch to ensure broad and timely media coverage, creating momentum for the company's market position.
The project achieved 92 media placements worth 6 billion IDR in PR value, solidifying Bitera's credibility and recognition in Indonesia's digital economy.
Project Overview
- Comprehensive press office operations for Bitera's Kuningan data center launch
- February 2024 launch event support
- Positioning Bitera as a credible player in Indonesia's digital economy
Scope of Work
- Drafted, refined, and issued two press releases in close coordination with Bitera's internal team
- Disseminated information to domestic, local, and international media outlets with close follow-up
- Coordinated international media, managing time zone barriers and strict editorial standards
Breakthrough Results
- 92 media placements across various publications following two information releases
- 38 local media outlets, 28 international outlets, plus social media and trade publications
- 70 Tier-1 outlets, 15 Tier-2, and 7 Tier-3
- Total PR value: 6,034,884,758 IDR