Ciputra MSIG Eye Clinic
URALA International partnered with Ciputra MSIG Eye Clinic to execute a high-impact, multi-wave PR and event strategy throughout 2023. By combining seamless event operations with systematic media outreach, we achieved 62 high-value media placements worth IDR 11.7 billion in PR value. This comprehensive approach successfully solidified the clinic's standing as Indonesia's leading provider of advanced Femtolasik technology.
We partnered with Ciputra MSIG Eye Clinic across May, June, and November 2023 through comprehensive event management and strategic PR services — achieving 62 media placements worth IDR 11.7 billion in PR value.
We partnered with Ciputra MSIG Eye Clinic across May, June, and November 2023 through comprehensive event management and strategic PR services. We ensured seamless operations, coordinated media outreach systematically, and achieved 62 high-value media placements worth IDR 11.7 billion in PR value, helping consolidate the clinic's leading position in advanced Femtolasik technology care in Indonesia.
Project Overview
- Comprehensive event management and strategic PR for Ciputra MSIG Eye Clinic
- Three event waves: May, June, and November 2023
- Positioning the clinic as a leader in Femtolasik technology in Indonesia
Scope of Work
- Optimized program timelines and scripts, including supplementary rehearsals
- Coordinated on-site journalists and deployed alternative reporting methods
- Selected and connected with target media outlets in health, technology, and lifestyle sectors
Results Achieved
- 62 media placements across health, technology, and lifestyle publications
- IDR 11.7 billion in PR value
- Consolidated leading position in Femtolasik technology care in Indonesia