IMC Planning & Execution
Public relations and communications help build trust, shape perception, and deliver measurable real-world impact for brands.
- Press Relations & Campaign Communications
- Media Booking
- Crisis Communications Management
(2020-25©)
STRATEGIC EXCELLENCE
ELEVATING RESULTS
Driving growth through Digital Marketing, PR and Creative Design. Powered by our media network and regional reach. We bridge international strategic thinking from Tokyo with hands-on market expertise to deliver optimal results for our clients.
Clients (2020-25©)
CLIENTS
Integrated Marketing & PR Agency
BASED IN TOKYO, URALA INTERNATIONAL IS A COMPREHENSIVE STRATEGIC COMMUNICATIONS SOLUTIONS GROUP, WITH OFFICES ACROSS APAC
Connecting cultures, building brands, creating impact.
URALA Team
Services
Digital Marketing
Data-driven Digital Marketing helps brands convert recognition content into customer engagement, action, and revenue.
- Performance Marketing
- Digital Marketing Strategy & Execution
- Multi-platform Advertising Deployment
- Social Media Management
Influencer & KOC Marketing
Leveraging the power of trendsetters to replicate trust, transforming fan communities into loyal brand customers.
- Optimal selection strategy
- Comprehensive campaign management
- Practical KOC system
- Effectiveness measurement (Tracking & Reporting)
Content Marketing
Multi-platform content creation helps brands build value that resonates with results and drives strong growth momentum.
- Brand Story Creation
PR
Event organization and management helps brands create real impressions and interactions, strengthen relationships with consumers or press, while delivering outstanding results.
- Activation & Roadshow
Our Recent Projects
We're proud to help partners across industries achieve their goals with tangible results. Here are some outstanding projects that showcase URALA's capabilities and media effectiveness.
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Ciputra MSIG Eye Clinic
Ciputra MSIG Eye Clinic
URALA International partnered with Ciputra MSIG Eye Clinic to execute a high-impact, multi-wave PR and event strategy throughout 2023. By combining seamless event operations with systematic media outreach, we achieved 62 high-value media placements worth IDR 11.7 billion in PR value. This comprehensive approach successfully solidified the clinic's standing as Indonesia's leading provider of advanced Femtolasik technology.
Texas Chicken (F&B)
Texas Chicken (F&B)
To compete for the attention of Gen Z and Millennials, URALA International revitalized Texas Chicken Vietnam's brand perception through a complete digital identity overhaul. By combining data-driven targeting, locally-relevant creative content, and strategic influencer partnerships, we achieved a 60% engagement rate and a 4x increase in social reach. Most importantly, these digital efforts translated into a 35% surge in foot traffic, driving measurable business growth in a highly competitive F&B market.
Bitera
Bitera
URALA International strategically established Bitera's media presence during the launch of its Kuningan data center in February 2024. Through comprehensive press office operations and a rigorous international outreach strategy, we secured 92 media placements across domestic and global outlets—including 70 Tier-1 publications. Generating over IDR 6 billion in PR value, the campaign successfully solidified Bitera's credibility as a key infrastructure player in Indonesia's rapidly evolving digital economy.
CAPSYL (Cloud Services)
CAPSYL (Cloud Services)
URALA International launched "Breaking the Index," an integrated digital campaign designed to accelerate brand awareness and user adoption for CAPSYL in Indonesia. By orchestrating a three-month strategy that combined high-conversion paid advertising with the activation of 50 Nano and Micro KOLs, we generated over 367,000 views and 134,000+ reach. This multi-layered execution successfully elevated CAPSYL's public profile and delivered a substantial, measurable increase in product installation and usage across the Indonesian market.
Our Approach
Every project we undertake is designed for lasting success
We understand the Vietnamese market and the best ways to reach and scale your message
Phase 1
In-Depth Research at Every Step
We gather detailed insights, analyze data, and deeply understand your target audience before building any strategy.
Phase 2
The URALA Identity
We develop a unique brand identity that connects with your target market and differentiates you from competitors.
Phase 3
Data-Driven Strategy & Competitive Analysis
We build comprehensive strategies based on real data, market trends, and competitive positioning.
Phase 4
Laser Focus on Results & Output Metrics
We track every key metric, continuously optimize, and deliver measurable results.
What Our Clients Say
Hear from businesses we've helped grow and succeed
URALA organized an event for us with results beyond our expectations, bringing PR value equivalent to more than 200,000 US dollars. The implementation team was not only flexible, responded extremely quickly, but also demonstrated excellent project management skills
Managing Director
Power Partners Group
EVENT ORGANIZATION & INTEGRATED COMMUNICATIONS
We highly appreciate URALA's accuracy and dedication. The campaign management team members made connecting with partners smooth thanks to their systematic work process, on-time delivery, and subtle understanding of work details
Director
European Commission
PROFESSIONAL TRANSLATION & INTERPRETATION FOR GOVERNMENT AGENCIES
The campaign implemented by URALA created impressive coverage on leading Japanese media channels, helping strongly spread awareness about our new flight route. A professional and extremely astute partner
Managing Director
Vietjet Air Thailand
WEBINAR MANAGEMENT & INTERNATIONAL COMMUNICATIONS CONNECTION
Articles
Get our latest insight & Updates
Articles
Case Study
THE THREE-DIGIT GROWTH FORMULA: HARMONIZING SOCIAL INFLUENCE WITH E-COMMERCE EXCELLENCE
Discover how an international brand captured the Vietnamese market. URALA analyzes the strategy connecting social media and e-commerce.
URALA Expert Team
Digital Economy
BEYOND THE $39 BILLION MILESTONE: NAVIGATING THE CULTURAL COMPLEXITY OF VIETNAM'S 2025 DIGITAL FRONTIER
URALA Expert Team
International Business
5-STEP MARKET ENTRY INTO JAPAN: FROM CULTURAL UNDERSTANDING TO ONLINE REVENUE OPTIMIZATION
URALA Expert Team
Strategy
THE 2025 "GOLDEN TRIANGLE": ARCHITECTING STRATEGIC BREAKTHROUGHS IN VIETNAM'S EVOLVING ECONOMY
URALA Expert Team
Strategy
JAPAN'S RETAIL EXPANSION IN VIETNAM: MOVING BEYOND "MADE IN JAPAN" TO "LOVED IN VIETNAM"
URALA Expert Team
Marketing
MASTERING KISETSU: THE ART AND SCIENCE OF SEASONAL MARKETING IN JAPAN
Explore seasonal marketing strategies in Japan. URALA helps brands master the art of connecting with Japanese consumers through seasonal campaigns.
URALA Expert Team
E-commerce
SOCIAL COMMERCE 2025: FROM BROWSING HABITS TO SUSTAINABLE GMV GROWTH
URALA Expert Team
Digital Marketing
SOCIAL COMMERCE: THE STRATEGIC GROWTH ENGINE FOR MODERN ENTERPRISES IN VIETNAM
URALA Expert Team
FAQ
All inquiries from our partners are thoroughly understood and addressed in detail. Below is essential information to make your partnership with URALA smooth and effective.
How does URALA blend local insights into a global digital strategy?
We don't parrot Western playbooks. URALA deeply weaves cultural behaviors and linguistic nuances into brand storytelling, while optimizing with advanced tools like CPAS, SEM, and AI-driven analytics. This approach helps brands resonate authentically with local customers while maintaining global scalability.
What is the key to URALA's effective connection with audiences in semi-urban and rural areas?
Rather than focusing only on major cities, URALA proactively explores niche markets in semi-urban and rural areas — regions that require specialized approaches but hold significant growth potential. With deep understanding of local communities, URALA collaborates with youth leaders and implements high community-impact activities, helping brands build trust and gain organic acceptance. Simultaneously, we leverage the power of micro-networks through local WhatsApp groups and TikTok Micro-influencer ecosystems, enabling campaigns to penetrate deeply and effectively in areas where traditional digital advertising struggles to reach.
Can URALA help transform niche products into mainstream trends?
Absolutely. URALA possesses hands-on experience in repositioning products once viewed as 'too traditional' into modern lifestyle symbols. Through a combination of storytelling art, strategic influencer campaigns, and market activation initiatives, we help our partners' products become inspiring, accessible, and capable of spreading powerfully across social media platforms.
How does URALA measure effectiveness (ROI) for social impact campaigns?
For NGO organizations and social enterprises, URALA builds a specialized impact measurement system that fully reflects the depth of campaigns — from shifts in awareness, actual participation levels at activities, organic community sharing, to sustainable growth of local volunteer networks. We don't just stop at surface-level metrics like clicks or conversion rates; for us, the true measure of a social campaign's success is actual behavioral change and the human value created, rather than just revenue figures.
What creates URALA's value as a long-term strategic partner?
URALA doesn't pursue short-term, time-sensitive campaigns. Instead, we focus on designing multi-phase development roadmaps — from brand storytelling, to driving conversion growth, community engagement, to building brand advocacy networks. This closed cycle helps businesses and NGOs create sustainable value ecosystems, rather than just generating temporary digital noise.
Ready to grow your business?
Let's discuss how we can help you achieve your marketing goals and drive real business results.