100+
Clients(2020-25©)
STRATEGIC
COMMUNICATION
Partners That Build Results
Driving growth with digital marketing, PR, and creative design — powered by our media network and regional reach.
Our clients
AS FEATURED IN
Trusted by leading brands across the Asia-Pacific region
100+Clients
APACRegion
5.0Rating
CLIENTS
Integrated Marketing & PR Agency
URALA International is a company based in Tokyo, providing multimedia solutions and strategic communications with offices across the Asia-Pacific
e are an integrated marketing communications agency that combines Japanese precision with Vietnamese creativity. Our team delivers strategic solutions that drive real business results.
5+
Years150+
ProjectsConnecting cultures, building brands, creating impact.
Services
Public Relations
PR builds trust, shapes perception, and delivers measurable impact.
- Media Relations & Coverage
- Corporate Communications
- Marketing PR
- Crisis & Issues Management
Services
Digital Marketing
Data-driven marketing that converts attention into action and revenue.
- Performance Marketing
- Social Media Management
- Digital Campaigns
Services
Event Management
Event management that elevates experiences, strengthens relationships, and delivers impact.
- Corporate Events
- Brand Activations
- Exhibitions & Trade Shows
- Event Support
Services
Creative Production
Modern content creation that builds value, relevance, and momentum.
- Visual Design
- Video Production
- Brand Building & Storytelling
- Content Production Support
Services
Influencer & KOC Marketing
Amplifying brand credibility through authentic voices — turning followers into loyal customers.
- Strategic Talent Mapping
- End-to-End Campaign Orchestration
- KOC-Driven Social Commerce
- Performance Tracking & Sentiment Analysis
Recent Projects
We've helped businesses across industries achieve their goals. Here are some of our recent projects.
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Ad impressions managed
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Successful projects launched
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Client satisfaction rate
Ciputra MSIG Eye Clinic
Sharper Vision, Stronger Presence
A strategic rebrand and integrated campaign that elevated Ciputra MSIG Eye Clinic's market positioning — from awareness to patient trust, driving measurable growth across all touchpoints.
Texas Chicken (F&B)
Rebuilding Awareness & Engagement
Revitalizing brand perception for Texas Chicken Vietnam through data-driven digital marketing, creative content strategy, and community engagement that sparked real conversation.
Bitera
Powering Bitera's Visibility
Transforming Bitera's digital footprint with a comprehensive PR and content strategy that amplified their voice in the competitive SaaS landscape.
CAPSYL (Cloud Services)
Integrated Campaigns. Measurable Momentum.
Launching CAPSYL into the Vietnamese cloud market with an integrated go-to-market strategy combining PR, digital campaigns, and event activations.
7COSIA
7COSIA FMCG Case Study
Strategic FMCG brand positioning and go-to-market execution for the Vietnamese consumer market.
BRW
BRW Real Estate Brand Building
Comprehensive brand building and digital marketing strategy for premium real estate development.
AZEC
AZEC Ministerial Conference
International event management and strategic communications for the Asia-Pacific ministerial conference.
CRRC Sifang
CRRC Sifang Manufacturing
Strategic brand positioning and market entry support for leading rail transportation manufacturer.
Our Approach
Every project we undertake is designed for lasting success
We understand the Vietnamese market and the best ways to reach and scale your message
Phase 1
In-Depth Research at Every Step
We gather detailed insights, analyze data, and deeply understand your target audience before building any strategy.
Phase 2
The URALA Identity
We develop a unique brand identity that connects with your target market and differentiates you from competitors.
Phase 3
Data-Driven Strategy & Competitive Analysis
We build comprehensive strategies based on real data, market trends, and competitive positioning.
Phase 4
Laser Focus on Results & Output Metrics
We track every key metric, continuously optimize, and deliver measurable results.
Testimonials
What Our Clients Say
Hear from businesses we've helped grow and succeed
URALA transformed our digital presence completely. Their strategic approach to integrated marketing helped us reach audiences we never thought possible. Professional, creative, and results-driven.
Sarah Chen
Managing Director
Power Partners Group
Working with URALA was an exceptional experience. They understood our vision from day one and delivered a communications strategy that exceeded all expectations. Truly world-class.
Michael Torres
Director of Communications
European Commission
URALA International's work facilitated clear and accurate communication between the client and their partners. The team demonstrated excellent project management and delivered work on time. They were dedicated, attentive to detail, and easy to work with, resulting in a smooth collaboration.
Nguyen Thi Mai
Head of Marketing
Vietjet Air Thailand
Articles
Get our latest insight & Updates
Articles
Digital Marketing
Social Commerce: The Strategic Growth Engine for Modern Enterprises in Vietnam
Social Commerce has transitioned from a supplementary channel to a vital pillar of the modern sales ecosystem.
URALA Expert Team
E-commerce
Social Commerce 2025: From Browsing Habits to Sustainable GMV Growth
URALA Expert Team
Marketing
Mastering Kisetsu: The Art and Science of Seasonal Marketing in Japan
URALA Expert Team
International Business
The 5-Step Strategic Blueprint for Succeeding in the Japanese Market
URALA Expert Team
Strategy
Japan's Retail Expansion in Vietnam: Moving Beyond 'Made in Japan' to 'Loved in Vietnam'
URALA Expert Team
Digital Economy
Beyond the $39 Billion Milestone: Navigating Vietnam's 2025 Digital Frontier
As Vietnam's digital economy approaches the $39 billion mark, global investors face a sophisticated landscape.
URALA Expert Team
Case Study
The Three-Digit Growth Formula: Harmonizing Social Influence with E-Commerce Excellence
URALA Expert Team
Strategy
The 2025 'Golden Triangle': Architecting Strategic Breakthroughs in Vietnam's Evolving Economy
URALA Expert Team
Business Strategy
Challenges Businesses Face When Crossing the "SME" Threshold
Management lessons distilled from the operational realities of Middle-Cap businesses in the new economic landscape.
Christine Dung Nguyen
Got questions? We have answers.
Everything you need to know about working with us.
How does URALA combine grassroots insights with global digital strategy?
We don't just copy Western strategies — URALA weaves local cultural behaviors, community rituals, and even regional dialects into campaign content while leveraging advanced performance tools like CPAS, SEM, and AI-driven analytics. This allows brands to resonate authentically while scaling globally.
What's URALA's secret to reaching audiences in semi-urban and rural areas?
Unlike many agencies that focus only on major cities, URALA actively builds campaigns in semi-urban and rural areas. We partner with young local leaders, organize community-driven challenges, and leverage micro-networks on WhatsApp + TikTok, ensuring campaigns reach areas where traditional digital advertising underperforms.
Can URALA turn niche products into mainstream trends?
Yes. We specialize in taking products like tempeh and jackfruit — once considered 'too traditional' — and repositioning them through modern storytelling, influencer campaigns, and market activations, turning them into desirable, shareable lifestyle products.
How does URALA track ROI for social impact campaigns?
For NGOs and social enterprises, URALA designs impact metrics: changes in awareness, event participation rates, community content sharing, and even grassroots volunteer growth. We measure beyond clicks and conversions — because success in social campaigns means changing behavior, not just revenue.
What makes URALA a long-term partner, not just a project-based agency?
URALA wasn't built for one-off campaigns. We design multi-phase roadmaps: from initial storytelling, to conversion growth, to community empowerment, and ultimately brand advocacy. This cycle helps brands and NGOs build sustainable ecosystems — not just short-term digital noise.
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