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Articles

Insights & Stories

Explore the latest marketing insights, trends, and stories from the URALA team

MarketingStrategyInsights
01
Featured
Social Commerce: The Strategic Growth Engine for Modern Enterprises in Vietnam
Digital Marketing
December 27, 2025|2025

Social Commerce: The Strategic Growth Engine for Modern Enterprises in Vietnam

Social Commerce has transitioned from a supplementary channel to a vital pillar of the modern sales ecosystem.

By URALA Expert Team
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02

All Articles

9 posts
Social Commerce 2025: From Browsing Habits to Sustainable GMV Growth
DEC 24
E-commerce

Social Commerce 2025: From Browsing Habits to Sustainable GMV Growth

As Vietnam's digital economy surges toward the $39 billion mark, Social Commerce has emerged as the definitive engine for retail growth.

URALA Expert TeamBy
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Mastering Kisetsu: The Art and Science of Seasonal Marketing in Japan
DEC 24
Marketing

Mastering Kisetsu: The Art and Science of Seasonal Marketing in Japan

In the Japanese market, seasons are the primary drivers of consumer emotion and purchasing intent.

URALA Expert TeamBy
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The 5-Step Strategic Blueprint for Succeeding in the Japanese Market
DEC 24
International Business

The 5-Step Strategic Blueprint for Succeeding in the Japanese Market

Selling in Japan demands a sophisticated blend of cultural intelligence and operational excellence.

URALA Expert TeamBy
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Japan's Retail Expansion in Vietnam: Moving Beyond 'Made in Japan' to 'Loved in Vietnam'
DEC 24
Strategy

Japan's Retail Expansion in Vietnam: Moving Beyond 'Made in Japan' to 'Loved in Vietnam'

The strategic push by Japanese trade organizations to introduce more products into Vietnam has reached a pivotal moment in 2025.

URALA Expert TeamBy
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Beyond the $39 Billion Milestone: Navigating Vietnam's 2025 Digital Frontier
DEC 24
Digital Economy

Beyond the $39 Billion Milestone: Navigating Vietnam's 2025 Digital Frontier

As Vietnam's digital economy approaches the $39 billion mark, global investors face a sophisticated landscape.

URALA Expert TeamBy
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The Three-Digit Growth Formula: Harmonizing Social Influence with E-Commerce Excellence
DEC 27
Case Study

The Three-Digit Growth Formula: Harmonizing Social Influence with E-Commerce Excellence

Achieving triple-digit growth in Vietnam's competitive FMCG sector is a testament to strategic precision.

URALA Expert TeamBy
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The 2025 'Golden Triangle': Architecting Strategic Breakthroughs in Vietnam's Evolving Economy
DEC 27
Strategy

The 2025 'Golden Triangle': Architecting Strategic Breakthroughs in Vietnam's Evolving Economy

As we approach 2025, the Vietnamese market presents a complex yet rewarding landscape. The 'Golden Triangle' model serves as the definitive blueprint for success.

URALA Expert TeamBy
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Challenges Businesses Face When Crossing the "SME" Threshold
FEB 26
Business Strategy

Challenges Businesses Face When Crossing the "SME" Threshold

Management lessons distilled from the operational realities of Middle-Cap businesses in the new economic landscape.

Christine Dung NguyenBy
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